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Create a Setup for Social Media Pics
Create a Setup for Social Media Pics

September 26, 2018
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business...

10 Tips to Make the Most of Facebook
10 Tips to Make the Most of Facebook

September 23, 2017
While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

4 Ways to Build Your Email List
4 Ways to Build Your Email List

February 23, 2017
John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Should You Use Emojis in Your Marketing Emails?

January 26, 2017
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

5 Ways to Turn Your Salon into a Competitive Brand
5 Ways to Turn Your Salon into a Competitive Brand

January 9, 2017
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

How to Build a Successful Nail Business After Graduating: Part One
How to Build a Successful Nail Business After Graduating: Part One

January 13, 2014
This week, Nail School News brings you part one of a two-part story from guest editor Royan Williams on how to start a successful nail business. Roy has...

What Nail Art Designs Are the Most Eye-Catching to Passers-by?

May 13, 2013
I want to promote my nail business by wearing an eye-catching design on my own nails. What designs do you most get stopped on the street for, and where...

How to Throw Great Salon Parties
How to Throw Great Salon Parties

October 25, 2012
Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your...

Advertising in the Age of Information Overload
Advertising in the Age of Information Overload

April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all...

Marketed-to-Men Nail Polish
Marketed-to-Men Nail Polish

February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the...

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