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Be the “Best of” Your Town
Be the “Best of” Your Town

November 1, 2007
communities and nearby large cities to ask when “readers’ choice” campaigns are run. Flip through trade

Claim Your Specialty: Become a Foot Fixer
Claim Your Specialty: Become a Foot Fixer

April 24, 2019
of choice for this type of problem nail. Once they’ve given their patients a medical release, they can

Just My Opinion: Step Up, Show Up, and Speak Up!
Just My Opinion: Step Up, Show Up, and Speak Up!

January 1, 2010
Last August in her “On My Mind” column, editor Hannah Lee asked readers, “What’s the appeal

Reader to Reader: How does your computer save your life?

January 26, 2009
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.

The Nitty Gritty Guide to Marketing Your Salon
The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009
-newsletter. It is better to have a list full of readers who want what you have to offer, than just to have a big list

A Work in Progress: Keeping Your Business Fresh
A Work in Progress: Keeping Your Business Fresh

February 1, 2005
was working, whether readers were responding, and how we were fulfilling our readers’ needs every month. We

What Is Your Opinion on Sharing Tips and information with Other Nail Techs?
What Is Your Opinion on Sharing Tips and information with Other Nail Techs?

January 1, 2006
Are you secretive or do you love to share all you know and have with your fellow nail techs?

On My Mind: Are You Specialized or Diversified?
On My Mind: Are You Specialized or Diversified?

January 28, 2015
aren’t pigeon-holed into one segment of the industry, you’ll have more choices when changing salons

Reader to Reader: Do you visit other salons for “research” purposes?

December 31, 2010
Do you visit other salons for “research” purposes? If so, do you generally reveal that you work at a salon?

The Pricing Problem
The Pricing Problem

March 1, 2010
Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon...

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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