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Nails by Temika

Nails by Temika

Detroit may have declared bankruptcy, but that’s not stopping talented entrepreneurs like Tamika Johnson from keeping a healthy cash flow.

What's more important for a newly licensed tech to build her business: technical skills or people skills?

What's more important for a newly licensed tech to build her business: technical skills or people skills?

With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?

Attracting the Busy Client

Attracting the Busy Client

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Stroke of Marketing Genius

Stroke of Marketing Genius

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

On My Mind: What You're Really Selling: Customer Service

On My Mind: What You're Really Selling: Customer Service

As you’re entering this amazing industry, remember that even if your technical skills aren’t yet 100%, you can offer 100% in customer service. And I assure you that great customer service will go much farther in gaining and keeping nail clients than anything else you can do to build your book.

Press Release Writing for the Non-PR Pro

Press Release Writing for the Non-PR Pro

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”

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