After nail tech Kinzie Rutschke had her first child and became even busier with her career, she knew she had to make time to become more physically active. What started out as just a bit of exercise to stay in shape turned into a full-blown passion for running and competing in marathons.
When Jill Kohler and her husband opened Scottsdale AZ.-based Penrose Academy back in August 2006, the cosmetology and esthetics school did not offer a nail tech program. But now, ten years later, a nails-only option is being offered because of employer demand in the community for qualified nail techs. We caught up with Kohler to discuss how this evolution came about.
Offering discounts can sometimes turn out to be more trouble than it’s worth, but if done correctly, discounting can translate into increased loyalty, bigger service tickets, and more retail sales. Learn the right and wrong ways to offer special pricing.