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Win It Wednesday: Essie Gel Couture

To enter, tell us what your favorite Essie shade is.

The collection of 42 new shades seamlessly blends technical innovation and incomparable style that is always in season

To win, leave a comment on this post telling us why you’d want to visit Tokyo.

These celebrity nail techs were on call to dress up the nails of Hollywood’s elite.

Follow this step-by-step designed by Essie director of education Gino Trunzo to get a look with relentless style.

Comment below to win Essie's latest lacquer collection.

Layerable and buildable translucent lacquers allow any nail tech to master abstract nail art.

To win this set of colors, simply leave a comment on this blog post telling us where your favorite resort is located.

Follow these steps by nailista Michelle Saunders for an easy-to-do scalloped lace look.

Follow these steps by nailista Julie Kandalec for an easy-to-do wildflower look.

My NYFW-inspired nails received a nod of approval when China Glaze took to Instagram to share the look.

After leading the Essie teams backstage at New York Fashion Week, Michelle Saunders created a spring-ready design.

Pass along these helpful suggestions to your clients to make sure their nails stay strong and healthy.

Follow these steps to see how Remark paired a jet black cream with a metallic gold to create a gold-plated half-moon manicure.

Get cozy with this argyle nail art step by step created by Essie Nailista, Rita Remark.