I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.
I want to promote my nail business by wearing an eye-catching design on my own nails. What designs do you most get stopped on the street for, and where (the grocery store, the bank, etc.) do you most frequently get noticed?
I am putting together a website for my salon. I’ve seen some sites that have client testimonial pages. Is it a good idea to include one on my site or is it kind of old-fashioned? Don’t people go to review websites like Yelp anyway?
Does anybody use the Yellow Pages anymore? What about the online Yellow Pages? Should I consider paying for advertising in the online Yellow Pages or is my money better spent elsewhere?
I’m thinking of offering a service deal on Groupon or a similar group deal site and I’m wondering what I should know in advance. Are there any downsides? Can I expect to get repeat business from it?
I’m the only manicurist in a full-service salon and I’m wondering how to promote myself within the salon. What’s a good conversation starter when you first greet a client who’s sitting in the salon? I’m a shy person and I have a big problem talking about my business with clients.
I would like to offer packages such as little girls party packages and bridal party packages. Now how do I determine how to base my fee? I would like to have one flat rate.
media brand
