client communication

Let’s Stand Up for Our Industry by Educating Our Clients

At the end of the day, consumer education is going to make or break us all.

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Should You Use Emojis in Your Marketing Emails?

Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.

Is Your Website Mobile Friendly?

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice.

Educating the Discount Hunters

I love this funny video from NTNA Season 4 finalist Tracey Lee about clients who attempt to negotiate prices.

6 Habits That Will Get Clients to Rebook Every Time

Building your book requires hard work, consistency — and asking the right questions to get clients to prebook. Don’t worry, you can still talk about the weather, or what you’re watching on Netflix, but you’ll want to squeeze a few of these questions into the conversation from here on out.

Q&A with Suzie: Acrylic vs. Gel

Suzie addresses three important questions asked by many non-professional viewers regarding Acrylic or Gel Nails.

Turn Phone Inquiries Into Bookings

How many people call your salon each day to ask about the price of a particular service and never get on the books? According to Tammy Dennis of Infinity Luxury Salon, the key is to build a relationship with the caller by asking questions.

Find Out What First-Time Clients Really Think

Milady educational trainer Patti Wanamaker recommends using customer surveys to gather key insights to what your customers think about you and your services.

Crowdsourcing: How do you deal with clients who tip poorly or not at all?

This month we asked nail techs: How do you deal with clients who tip poorly or not at all? Do you give them a different level of service? Why or why not?

Body Language: Read Your Clients Like a Book

What are your clients and employees saying without words? Learning to read body language can help you manage employees and create happy returning clients.

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