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client loyalty

Make It Personal

Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.

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On the Road: Nail Garden, Studio City, Calif.

Kim goes on the road to see how the Nail Garden earned 100 rave reviews on CitySearch.

A Doctor's Advice on Developing a Nail Tech-Doctor Referral Relationship

Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.

10 Ways to Offer Exceptional Service

How about a VIP program or a "client recovery" program?

Making a Podiatrist Connection

Despite the mutual benefits, it can be tough to cultivate a referral relationship with a local podiatrist or other medical professional. Podiatrist and nail industry educator Dennis Arnold tells NAILS’ readers how to approach a local practitioner and establish a working relationship that benefits everyone — especially your clients.

9 Ways to Hook Holiday Clients

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

They Take Wooden Nickels

An old fashioned wooden nickel keeps the referrals coming in.

What Is Your Best Marketing Strategy?

This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.

The Gift of Giving Homemade Gifts

The holidays are around the corner and there’s no better time than now to start thinking of unique gifts to give to clients. Show your clients your appreciation with a one-of-a-kind present.

Keeping Clients Committed With Loyalty Programs

If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.

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