men's grooming - Tagged Posts - NAILS Magazine

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Mud & Suds Pedicure

The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.

Retail Boutique: Gifts for Guys

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Marketed-to-Men Nail Polish

According to Cosmopolitan , certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Couture for Men Color Polish line

BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.

Make It a Man's World

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.

Men With Manicures

Manicures for men are a Questionable Guy Trend in Cosmopolitan’s 101 Things About Men.

A Guy's Take on a Mani-Pedi

Redbook magazine sent some guys out for beauty treatments and got their reports. Bill, 31, tells readers what he thought of a mani-pedi at Red Door Spa.