Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.
"Cabana" boys and girls take care of the normal grunt work enabling the techs to focus solely on their client and perform top-notch services.
Around the country, enrollment in nails-only programs at traditional cosmetology schools is down. Meanwhile, students are flocking to skin-care programs. But despite the challenges these changes pose for schools, employment opportunities for nail graduates remains strong.
Can nail salons remain successful if they only offer nails?
Ira Bloom does everything in a big way. Maybe it’s living in the state of Texas. Bloom owns the biggest nail salon in the country, and when it comes to business, he does not work on a small scale.
Being a nail pioneer in Nigeria isn’t easy. But Adetokunbo Awogboro is blazing trails right and left, with a little help from loyal clients, and a friendly customs officials or two.
Can a salon that offers only nail care compete with salons that also offer skin care, hairstyling, tanning, retail shopping, and a host of other related (and often unrelated) services?
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
