Offering the Right Incentive
In the past I’ve run specials to try to entice clients to book their next appointment. I remember during my first year in business I would tell my clients that if they booked their next two
In the past I’ve run specials to try to entice clients to book their next appointment. I remember during my first year in business I would tell my clients that if they booked their next two
Over the past few weeks we have talked about how important it is to pre-book your client’s next appointment. I’ve shown you the math and hopefully you’ve seen the light and realized what it means to
Photo: Nail competitor Elyse Perry took second in the Veteran Simply Salon category at the NW Nailtech Networking Retreat. I agree Jill, it is very important to make sure you are pre-booking during the holidays. For me,
During the months of September and October we have been talking about pre-booking. We’ve discussed how important it is to your business and to your revenue. I have given you numerous ways to get your client
I can really relate to the deflated feeling Jill talks about in her post when a client shoots down your pre-book offering. Early on in my career, as I mentioned before, this feeling happened to me a
Picking up from my last post, I’d like to discuss some ways you can respond if your client initially says no to your offer to pre-book. So after the appointment, I’ve walked my client to the front
I can speak to my experiences with using the tactics Jill recommends to improve my pre-book percentage. I have been doing really well for a long time at asking every client to book her next appointment
In my last post I showed you the math of how much money can be lost by not pre-booking just one pedicure. Hopefully the math made sense to you and you’ve started to make the pre-book
When I graduated from cosmetology school I had no idea how to project my earnings. As I said before, I just waited for my client to call or to walk in. As a result many of
Pre-booking has transformed our business. When we started the salon our pre-book percentage was abysmal — something like 20% for the entire salon. The phones were ringing off of the hook and the front desk staff
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