Building a strong Instagram presence is essential to standing out in the beauty industry, and utilizing this free social service can be one of your best marketing tools. Learn some vital tips and tricks straight from the NAILS editorial team on how you can start boosting your business today with the help of social media.
Throughout 2017, the NAILS team scanned through hundreds of thousands of Instagram posts that tagged #nailsmagazine. Here are the top nine posts with the most likes and comments. Which one is your favorite?
Los Angeles-based nail artist Kelly Heralda is making a name for herself as @bakenekonails.
Sure, you know how to use Instagram, but are you using it to its full potential? Take a look at these tweaks and tips to see where you may be missing out.
Liven up your Instagram feed with videos featuring salon clients. Not only does this add energy and authenticity and to your web presence, it builds a bond with the clients you’ve tapped to share their experiences of your salon.
Anyone looking at social media lately may have noticed that the white free edge on French manicures seems to be thinner.
Patience is supposedly a virtue, but these days, I feel like hardly anyone exhibits this trait. A swipe or a click is all that’s expected to connect us with what we want. I too crave the satisfaction of a quick turn-around, but my most recent manicure appointment showed me that some things are just worth waiting for.
After only a year and a half, The Polish Room in Orlando, Fla., packs in a steady, nail art-loving clientele. The tight-knit staff even travels to the Premiere Orlando show together for education and shopping.
Manicurist and blogger Chelsea King gives advice on taking nail photos that stand out.
Imagine your boss coming to you and asking, “How many nail salons do you think you can visit in a week?”
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