In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.
Alfalfa Nail Supply’s Botanical Escape Men’s Chrome kit includes “manly pampering” products like herbs and non-fragrant bases to create signature Herbal Spa manicures and pedicures.
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.
BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.
New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.
New York Magazine asks "men on the street" their opinions of women's high fashion shoes
Tim Crowley visits a California salon designed just for men.
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
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