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Entity Beauty

Fall Nail Color Preview

See the upcoming polish, gel-polish, gel, and powder colors! From warm browns and nudes to rich reds, oranges, and blues, this year’s color collections bring comfort and a touch of holiday glam as cool weather takes over.

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Argan Oil

The Entity Argan Oil uses unrefined oil to maintain the integrity of the Argan seed. The oil is cold pressed, which prevents the lipids and antioxidants from breaking down underheat, and is then triple filtered to maximize purity.

Entity Studio One Pink and White Sculpted Tutorial

Learn how to create French nails using Entity's Studio One gel-acrylic hybrid.

Spring Color Preview

From delicate nudes and slates to vibrant pinks, blues, and oranges, this year’s spring color collections bring positive vibes to warm-weather manicures.

Product Spotlight: Focus on Cuticle Care

Use these oils, creams, removers, and tools to keep your clients’ cuticles healthy and their nails looking great.

Season of Glamour Collection

Entity’s Season of Glamour holiday collection has rich and sultry tones perfect for any occasion.

Entity Welcomes Robert Nguyen

Nail tech Robert Nguyen has signed on with Entity as creative director, where he joins his brother Vu Nguyen, who is dean of education for Gelish.

Ombre Nails With Entity Studio One Gel [English and Vietnamese]

Ann Chang of The Nail Tips Show demonstrates how to create a baby boomer ombre nail using Entity's Studio One gel.

Entity Studio One PolyGel Provides Easy Enhancement

Entity’s new Studio One PolyGel combines strong acrylic and hard gel polymers with soft polymers for easy, intuitive application.

Polish Preview Fall 2018: Musical Muses

From a medley of metallics to crème-finish crescendoes, this fall’s polishes are giving us major inspiration. Plug in, tune out the rest of the world, and watch as the season’s newest hues dance before your eyes.