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OPI Announces Facebook Live Education For May

Join OPI on Facebook for the month of May for live education.

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How to Grow Your Social Media Following

While you have some downtime, here are a few key takeaways to grow your social media following on Facebook, Pinterest, Instagram, and YouTube.

NAILS Interviewed on Tech Talk Live

Amy Masters interviewed Director of Brand Content Strategy, Beth Livesay, on Tech Talk Live.

Use Free Facebook Marketplace Ads to Gain New Salon Clients

Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?

How to Promote Your Salon on Social Media in a Half-Hour a Day

So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.

New KUPA E-file Features Bluetooth Capability

KUPA’s long awaited keynote today revealed the MANIPro Passport Plus, the latest e-file from the brand. The machine was inspired by high-end luxury items such as designer perfume and a Montblanc pen. The new machine is digital, as opposed to analog.

3-D Fanatics Create ’80s Nostalgia Nail Art

For the month of April, admin Kimberly Harr challenged group members to sculpt a rainbow creation inspired by 1980s cartoons. 

Free Online Workshop: How to Grow Your Nail Salon Clientele on Facebook

If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.

On My Mind: Competitive Nature

Executive editor Beth Livesay discusses competitiveness between manufacturers in the nail industry. 

Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.