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Let's Take a Shelfie

The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.

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Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

Interview With Nail Artist Mei Kawagiri

Editorial nail artist Mei Kawagiri (@nailsbymei) discusses how to use social media as a nail tech at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.

The Nutcracker and the Four Realms Premiere With OPI

On Monday, October 29, I got to attend the premiere of Disney's Nutcracker and the Four Realms along with OPI.

Create a Setup for Social Media Pics

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

OPI Opens First Pop-Up Shop in New York City

Piggybacking off of NYFW, OPI opened its first pop-up shop, giving media, influencers, and fans a passport to color.

On My Mind: Staying Polished

NAILS executive editor Beth elaborates on Polish Preview and the goings-on behind the scenes of other NAILS shoots.

Booksy Lets Clients Book Directly From Instagram

Instagram users can now book appointments directly from your Instagram business page using the Booksy scheduling app.

On My Mind: Making Your Mark

I am fresh off a trip to America’s Beauty Show in Chicago, where I had the honor of being a guest panelist on The Nailscape’s Making Your Mark in the Nail Industry panel. A few of the questions that came up during this panel are ones I hear frequently, so I thought I would re-address them here.

10 Photos From the NAILS NTNA Social Scavenger Hunt

Congrats to @yaninsnaillove for capturing these 10 photos and tagging them #nailsntnasocial from our June 2 event. She will score a major product prize!