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10 Money-Making Tips to Make Instagram Your Side Hustle

Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.

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Pros and Cons of Instagram Hiding Visible Likes

How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.

How to Promote Your Salon on Social Media in a Half-Hour a Day

So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.

Let's Take a Shelfie

The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.

Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

Interview With Nail Artist Mei Kawagiri

Editorial nail artist Mei Kawagiri (@nailsbymei) discusses how to use social media as a nail tech at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.

The Nutcracker and the Four Realms Premiere With OPI

On Monday, October 29, I got to attend the premiere of Disney's Nutcracker and the Four Realms along with OPI.

Create a Setup for Social Media Pics

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

OPI Opens First Pop-Up Shop in New York City

Piggybacking off of NYFW, OPI opened its first pop-up shop, giving media, influencers, and fans a passport to color.

On My Mind: Staying Polished

NAILS executive editor Beth elaborates on Polish Preview and the goings-on behind the scenes of other NAILS shoots.