Nail professionals can use social media to supply clients with DIY info to hold them over until the salon re-opens.
Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.
The term "shelfie" usually refers to an Instagram-worthy photo depicting a colorful bookshelf. However, nail salons can also post the perfect shelfie, consisting of polish, retail, or glitter. Here are some of our favorites.
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
Editorial nail artist Mei Kawagiri (@nailsbymei) discusses how to use social media as a nail tech at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.
On Monday, October 29, I got to attend the premiere of Disney's Nutcracker and the Four Realms along with OPI.
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.
Piggybacking off of NYFW, OPI opened its first pop-up shop, giving media, influencers, and fans a passport to color.
