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Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

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The Nail Hub Podcast Transcription: Spouting Off

Going ape on social media doesn't exactly look professional and may not get you the results you're looking for. In this episode of The Nail Hub Podcast, Elizabeth Morris discusses how and when you should vent.

Make the Most of Your Yelp Listing

Like it or not, Yelp is here to stay — your best bet is to make the most of this powerful marketing tool.

Online Reviews Are the New Word of Mouth

Elizabeth Kraus offers four tips to encourage clients to leave reviews and beef up your online presence.

Mining Online Reviews for Ways to Improve

There’s more to online reviews than just a star rating. Studying customer comments can help you determine what you’re doing right and, more importantly, what areas you should focus on for improvement.

Tech Pays for Help From Yelp

For the past year and a half, salon owner Rachael Waggoner has been investing precious marketing funds in pay-per-click advertising on Yelp.

Nail Those Profits At Sea Round Table

Nail Talk Radio hosts a nail round table at the Vicki Peters "Nail Those Profits at Sea" Cruise featuring Brandy Coull, Jessica Hoel, AthenA Elliott, Karen Hodges, Alex Fox, and Holly Schippers.

Crowdsourcing: How do react to negative feedback on Yelp?

This month we asked nail techs:How do you react to negative feedback on Yelp? Do you respond?

Online Review Fakers Get Caught

A day spa and two med spas were among 19 companies cited by New York Attorney General Eric T. Schneiderman for posting fake consumer reviews online — a practice called “astroturfing.”

Responding to Your Yelp Reviews

Through sites like Yelp, word-of-mouth about nail salons now reaches millions of people online in a matter of seconds.