Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.
Believe it or not, some people start their holiday shopping before December 24. Do your salon patrons know that gift certificates are an available option?
Doing your own nails is not only great advertising, it is just as much a pick-me-up for you as it is for your clients!
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.
You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.
While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.
If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.
To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice.
Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.
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