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Make Sure Clients Know About Holiday Gift Certificate Options

Believe it or not, some people start their holiday shopping before December 24. Do your salon patrons know that gift certificates are an available option?

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Doing Your Own Nails: a Natural Mood Booster

Doing your own nails is not only great advertising, it is just as much a pick-me-up for you as it is for your clients!

Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

Henna Services Give Nail Salon a Unique Twist

Stephanie Jordao offers henna tattooing as a unique service alongside working on her clients' nails.

How to Connect With Your Ideal Client

You can’t grow your business if you don’t know who your target market is or how to reach them. Here are tips for connecting with different types of customers through the channels they know best.

10 Tips to Make the Most of Facebook

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

5 Guerilla Marketing Ideas to Promote Your Salon

If you’re looking for ways to get your salon’s name out in your community, you may want to think about starting up a fun guerilla marketing campaign. Thanks to our friends at Salon Today, here are ideas from five salons that have enjoyed success based on their creative strategies.

Is Your Website Mobile Friendly?

To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice. 

ICMAD Honors Orly, Kallista

Orly’s “It All Started With Pink” campaign won this year’s ICMAD Cosmetic Innovator of the Year (CITY) Award for Marketing/Advertising Innovation: Print Ad Marketing. Kallista Daily Moisturizing Cream for Creative Hands won the award for Product Innovation in the Bath & Body category.

How to Gain Media Coverage Within the Industry

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.