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How to Gain Media Coverage Within the Industry

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

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Cool Custom Nail Files

Customnailfiles.com is a new online service that lets salon owners and nail techs create full-color, salon-quality, promotional custom nail files in a matter of minutes.

Prom Promotion

Prom is expensive. That’s why Khai Nguyen, owner of Koi Nails in Ellicott City, Md., has had such success with the salon’s $30 prom package.

FingerNailFixer T-shirt for 2014

Holly doesn't want to reveal the shirt's design just yet; however, it emphasizes that your salon is educated, clean, and much more.

Advertising in the Age of Information Overload

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?

Should You Be a Groupon Groupie?

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?

From the Pros: Do-It-Yourself PR Kits

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Engage in Shameless Self Promotion

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

25 Business-Building Tips for Booth Renters

Being your own boss is a rewarding choice, but it takes commitment and perseverance. Seasoned techs offer tips to help you succeed.

Groupon: Quick Sales, New Clients

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.