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Look 13: Brand It and Market It

Branding and marketing in STYLE!

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Create a Setup for Social Media Pics

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

How to Start Your Own Polish Line

The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.

5 Ways to Turn Your Salon into a Competitive Brand

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Should You Hop on the Trend Bandwagon?

According to Relate (www.therelationaleconomy.com) there are four questions you should ask yourself when figuring out which trends to jump on board with.

Watermarks With Signature Style

Get a custom-made self-portrait logo to brand your nail business.

Branding You — 4 Steps to Developing Your Personal Brand

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.  

Five Steps to Defining a Successful Salon Culture: A Workbook

Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.  

Step-and-Repeat-Style Backgrounds for Nail Art

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!