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Branding You — 4 Steps to Developing Your Personal Brand

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.

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Five Steps to Defining a Successful Salon Culture: A Workbook

Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.

Step-and-Repeat-Style Backgrounds for Nail Art

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Photograph, Post, Repeat

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.

Protect Yourself with a Logo

Holly can finally share with you that FingerNailFixer is officially a registered trademark! Find out more about how she protects her business with a logo.

Orly's New Look

Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.

New Nail Techs: 4 Steps to Market Yourself Successfully

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Eight Steps to Building a Successful Brand

Help your business flourish with these must-do tips for instilling your brand in the market place.

On the Road: Sugarcoat, Atlanta, Ga.

Sugarcoat: A Nail and Beauty Bar in Atlanta’s Buckhead neighborhood stands out amongst the other boutique, upscale, and discount salons in the city because it’s developed a unique brand that’s reinforced through every aspect of its business.

Just Brand It

Think your salon is lacking something? It might be missing strong brand identity that helps attract and retain clients. Read on for ways to succumb to the power of branding and see how other salons are making a name for themselves.