branding

Watermarks With Signature Style

Get a custom-made self-portrait logo to brand your nail business.

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Branding You — 4 Steps to Developing Your Personal Brand

We live in the age of the entrepreneur, where you are no longer an individual — you are a company! Everything you do — or don’t do — communicates the value of your personal brand.

Five Steps to Defining a Successful Salon Culture: A Workbook

Creating a business culture that thrives is something that takes constant attention, constant improvement, and constant re-evaluating if you want to give your business a jump start, managing the culture is key to your success. Complete these exercise to hone your salon vision, mission, and purpose.

Step-and-Repeat-Style Backgrounds for Nail Art

Check out this gallery of step-and-repeat-style photos for your nail art. It's a chic and simple way to brand your salon and show off your work at the same time!

Photograph, Post, Repeat

More and more salons are making use of step-and-repeat-style backgrounds when photographing their nail art for the web. Take a look at why these chic and simple advertising tools are catching on and how you can join the party.

Protect Yourself with a Logo

Holly can finally share with you that FingerNailFixer is officially a registered trademark! Find out more about how she protects her business with a logo.

Orly's New Look

Orly International introduces a new sophisticated look in all company facets, including an updated logo, packaging, in-store displays, and a newly designed website. The redesigned orlybeauty.com features video tutorials, how-to tips and insight on color and nail trends This video takes viewers behind the scenes of Orly's evolution.

New Nail Techs: 4 Steps to Market Yourself Successfully

Learn how to create a nail identity, build relationships, let others help you, and be selective in your marketing efforts.

Eight Steps to Building a Successful Brand

Help your business flourish with these must-do tips for instilling your brand in the market place.

On the Road: Sugarcoat, Atlanta, Ga.

Sugarcoat: A Nail and Beauty Bar in Atlanta’s Buckhead neighborhood stands out amongst the other boutique, upscale, and discount salons in the city because it’s developed a unique brand that’s reinforced through every aspect of its business.

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