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How to Promote Your Salon on Social Media in a Half-Hour a Day

So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.

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Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

How to Help Your All-Natural Clients Fall In Love With Gel Services

All-natural clients usually prefer simpler nail styles and may avoid enhancements. However, they still like having beautiful nails! 

How to Return to the Nail Industry

Getting back into the nail industry after spending time away can be intimidating. We asked nail techs who took a break from salon work to share their advice on how to get back into the swing of things.

Young Nails Biz Talk: Building a Clientele

Young Nails' Habib Salo and Tracey Reierson discuss how to build a clientele, whether you're starting from scratch or trying to step up your current business.

A Ghostly Promotion for Fall

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Customization Is King, Says Industry Analyst

Customized services can attract clientele looking for a personalized experience from their salon.

My First Year: First-Time Customer Jitters

Kelly Wilson talks about how to conquer self-doubt when beginning to take clients.

Something to Talk About: Turning Male Clients Into Regulars

You know how to convert female clients into loyal customers, but do you have the same success with men? 

My First Year: Empty Chair Blues

Kelly Wilson talks about how to cope with struggling to find clients when starting out as a nail tech.