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A Ghostly Promotion for Fall

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

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Travel Back in Time With Stay Polished

Salon owner Morgan Lucas was only 20 when she decided to open a ’50s-themed salon. A year later, Stay Polished Beauty and Martini Bar has managed to gain many loyal clients. Now she’s looking beyond her neighborhood and setting her sights on expansion.    

Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them

Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.

Something to Talk About: Refusing Service

Sometimes being a professional means making the difficult choice to refuse to perform a service on a client. Knowing when to make that call is the sign of an educated and courageous tech.

Tech Has a “Can-Do” Attitude

“I spend most of my weekends in late summer and fall canning home-grown organic foods,” says Jennifer Lutz, a tech at Tangles Hair and Nails in West Chester, Pa.

Show Your Clients You Care With Homemade Holiday Gifts

Looking for a way to thank your loyal clients this holiday season? Why not give them something personal and homemade? We put together a group of simple projects that will show your customers just how much you care without breaking the bank or your skill level. Follow them exactly or add some custom changes to really make them your own. 

By Referral

Maggie has been disappointed by the techs she’s referred her clients to.

Ask a Hairstylist for Help

Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.

Go Old School: Distribute Business Cards

While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.

Retail Boutique: Gift Wrap Items

Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.