“If a guest mentions something that would make her happy, we will go out of our way to do it,” says Fiona Tolunay, co-owner of Houston’s Vanity Salon.
Every month, Salon Bleu gives one client the VIP treatment.
Keeping your clients coming back takes more than just providing expert services. These customer service ideas will help you show clients how much you love and value them.
When trying to convert first-time clients into regulars, the staff at Seattle-based Gene Juarez Salons and Spas knows that the third return visit is critical, and offers a few enticements to get them to this point.
Nothing Beats a Warm Welcome: Salon owner Tammy Dennis advises nail techs to create an awesome first impression by providing new clients with a formal welcome packet.
A monthly review of your client retention numbers is important because every client has the potential to provide income.
Milady educational trainer Patti Wanamaker recommends using customer surveys to gather key insights to what your customers think about you and your services.
When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?
E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.
With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?
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