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Show Your Clients Some Love: Customer Service at Its Best

“If a guest mentions something that would make her happy, we will go out of our way to do it,” says Fiona Tolunay, co-owner of Houston’s Vanity Salon.

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A Surprise Celebration for VIP Clients

Every month, Salon Bleu gives one client the VIP treatment.

12 Ways to Show Clients Some Love

Keeping your clients coming back takes more than just providing expert services. These customer service ideas will help you show clients how much you love and value them.

Return Visits: Third Time’s the Charm

When trying to convert first-time clients into regulars, the staff at Seattle-based Gene Juarez Salons and Spas knows that the third return visit is critical, and offers a few enticements to get them to this point.

Create Welcome Packets for New Salon Clients

Nothing Beats a Warm Welcome: Salon owner Tammy Dennis advises nail techs to create an awesome first impression by providing new clients with a formal welcome packet.

Take a Monthly Measure of Your Clients’ Devotion

A monthly review of your client retention numbers is important because every client has the potential to provide income.

Find Out What First-Time Clients Really Think

Milady educational trainer Patti Wanamaker recommends using customer surveys to gather key insights to what your customers think about you and your services.

Make Clients an Offer They Can’t Refuse

When you’re trying to lure back clients you haven’t seen in a while, what kind of offers prove most tempting?

Opting In — A Second Look at E-mail Marketing Campaigns

E-mail marketing is one of the best, most cost-effective ways to help spas and salons grow. When properly utilized, e-mail marketing campaigns can be an effective tool to promote products and services, increase client retention, and bring in new clients.

What's more important for a newly licensed tech to build her business: technical skills or people skills?

With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?