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How to Gain Media Coverage Within the Industry

A good PR firm is worth its weight in gold, naturally, but what many people don’t know is that if you have the time and know-how, there are specific things you can do to secure some great coverage yourself.

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Consumer Press: Agency Secrets

Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.

Nail Art Runway on America's Next Top Model

In episode 2007 of America's Next Top Model, the guys and girls all sport nail art for a photo shoot. Here's a behind-the-scenes look at the models' nails "walking" the runway. Watch the full episode on the CW's website.

Press Release Writing for the Non-PR Pro

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

L.A. Hair: Season 2 Sneak Peek (Now with a Nail Tech)

Season 2 of L.A. Hair welcomes nail tech Naja Rickette to the boisterous mix at celebrity hairstylist Kim Kimble's Los Angeles salon. Catch the season premiere June 6 at 10 p.m. on WeTV.

L.A. Hair — Now With Nails

Celebrity manicurist Naja Rickette joins reality show L.A. Hair.

"Mani-Pedi" Nail Art TJ Maxx TV Commercial

"Is it wrong to buy an entire outfit to match your mani-pedi?" (Of course not!) We love this TJ Maxx commercial and the color block nail art done by celebrity manicurist Naja Rickette.

Duck Nails Are a “Not” On “What Not to Wear”

Duck nails — the controversial nail shape in which the free edge flares out like a duck bill — were a major source of drama on the TV series “What Not to Wear”.

Exhibit A, B, & C: Nail Art Museum and Gallery Installations Continue

Following on the heels of other nail art gallery exhibits, a San Francisco gallery showcased nail art as works of art during January and February.

Cater to Media VIPs

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.