Beauty Consumers Are Split on Spending

A report from The NPD Group found that women purchase beauty products to feel more confident and sexier.
A report from The NPD Group found that women purchase beauty products to feel more confident and sexier.
While you’re looking for the perfect tech, the perfect tech is looking for the perfect salon! Know what makes your salon great so you can set yourself apart from other spas. How do you advertise? What’s your reputation in town? Do you have a niche clientele? Do you pay for and attend networking events/shows/training classes? Do you offer staff team-building opportunities — even if it’s a casual get-together one night a month? What benefits do you offer?
After overcoming recent economic challenges, Unity Nails and Skin Care moved into a bigger and better space with an improved menu this April. Salon owner Jeany Perez scheduled a grand reopening to celebrate its success.
Every day there are opportunities to save, and it’s really easy to do once you identify where the waste is happening. From buying bulk sizes to shopping for furniture at a swap meet, these little things can make a difference in your budget.
A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.
I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.
Part art, part science, pricing your services is one of the most important and delicate tasks you’ll undertake in the salon. And no two salon owners approach it quite the same. We asked readers: How do you decide how much to charge for a particular service?
Mobile nail tech Sherry Baro wasn’t sure how the economy would affect her target market — seniors and adults with disabilities. So two years ago she instituted several measures to keep supply costs low.
I'm pretty excited to be almost done with the year 2009. It has been a rough year for magazines and the beauty business.
Reneé Borowy of VIP Salon & Spa says renegotiating has been key to keeping costs under control.
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