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12 Tips to Make the Most of Holiday Traffic

Holiday time at the salon might mean increased stress, but it’s also an opportunity for increased earnings. With proper preparation, you can minimize the added stress while maximizing your profits. Tanisha Foster, director of Vertical Markets for Booker offers these tips to ensure a successful holiday season.

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Sweet Strategies for Gift Card Redemption

Nearly every nail salon, spa, and solo nail technician sells gift cards or certificates. Selling a gift card is only half of the story — you need an effective plan for turning those cards into profits.

Targeted Gift Certificates Aid in Cross-Marketing

Cross-marketing is your most effective marketing tool, if handled properly.

Gifting in Style: Gift Certificates

A round-up of gift certificates from seven stylish salons.

Survive the Holiday Season With Ease

Tips on how to survive and prosper this holiday season and end the year with a bang.

Ask the Manicurist: December 2008

Ho ho ho. Tee hee hee. The Manicurist — aka Rebecca Seals — offers her unique take on holiday happenings at the salon.

Be Your Own Web Guy

SalonBuilder.com can help you have a fully functioning website running in no time.

They Do the Marketing, You Get the Business

Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.

Come Back Here

 It costs a lot more to gain a new client than to keep an old one.

Promotions With Pop

NAILS readers share the salon promotions that got new and existing clients clamoring for their services.