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Cuccio Helps Rev Up Your Revenue

Five marketing tips to push your salon to achieve extraordinary results.

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Fresno Salon Owners Make Things Right

When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.

The Ins & Outs Of Front Desk Etiquette

9 Ways to Hook Holiday Clients

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Unredeemed Gift Certificates: No Give No Take

Unredeemed gift certificates are not money in your pocket. Even if the expiration date is past (and the state decides that), the money paid still rightfully belongs to the intended gift recipient.

Reader to Reader: How do you market your salon?

Readers share tips on marketing by using everything from advertising to using gift certificates. 

Gift Certificates Are the Gift That Keeps on Giving

Try these 10 salon-proven promotion and marketing tips to build your salon’s gift certificate sales, then watch your clientele – and your bottom line-grow.

Make Mother’s Day Magic With Gift Certificates

Graphics Contest Entries Win for Simplicity and Clarity

Technicians from all over the world sent in their entries for the NAILS 1994 Annual Graphics Contest, and this year, they were better than ever.

New Clients Come Gift-Wrapped

Five salons with phenomenal gift certificate sales tell how to boost your salon’s gift certificate sales by creating enticing packages of services that clients will want to give, as well as receive, as gifts.