When Love Those Nails hosted a charity event benefiting breast cancer research, the owners turned to nail technician Beth Van Blarcom to coordinate. Van Blarcom, a former conference manager, shares her tips on making a salon fundraiser a success.
The secret to a great grand opening is creating an enticing atmosphere, one that will pull people into the salon. The rest is establishing objectives, planning carefully, and attending to all the details.
Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.
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