keeping your business competitive - Tagged Posts - NAILS Magazine

Crowdsourcing: How do you explain to clients why you charge more than the salon down the street?

This month we asked nail techs: How do you explain to clients why you charge more than the salon down the street?

How to Spy on the Competition

We asked a few salon veterans for their advice on what to look for when visiting other nail salons — or when checking up on their online activities.

Crowdsourcing: What have you learned by visiting nail salons other than your own?

This month we asked nail techs: What have you learned by visiting nail salons other than your own?

On My Mind: Are You Specialized or Diversified?

Thinking Beyond the License

A nail technician who went from working in his family-owned salon to styling nails for celebrities, Adam Tran shares his 10 tips for becoming a successful beauty professional.

What’s the Biggest Obstacle to Your Success?

While you’re looking for the perfect tech, the perfect tech is looking for the perfect salon! Know what makes your salon great so you can set yourself apart from other spas. How do you advertise? What’s your reputation in town? Do you have a niche clientele? Do you pay for and attend networking events/shows/training classes? Do you offer staff team-building opportunities — even if it’s a casual get-together one night a month? What benefits do you offer?

The Great Nail Tech Challenge

We at NAILS Magazine strive to help nail technicians become better on many levels. Better at running your business. Better at your technical craft. Better at maintaining sanity in your life. We've created this set of challenges to help you push yourself and break through some of your boundaries. We challenge you to get outside of your comfort zone and accept the tasks at hand. Do you accept this challenge?

On the Move: Relocating Your Salon

Moving your salon to a new location doesn’t have to be a logistical nightmare. Lean on the experience of fellow salon owners whether relocating down the street or across the globe.

NSI Launches Business Development E-Book

A new business development e-book titled Building Your Clientele in 6-9 Months: A 360° Guide to Generating Income is available on the NSI website to help nail technicians across the globe.

11 Ways to Spruce Up Your Salon

Attention-getting design and visual merchandising — the art of placing retail products in a way that increases sales — can give you a major advantage over your competition. Even if you don’t have a hefty visual merchandising budget, remember that creativity, initiative, and a sense of humor don’t carry a price tag. A visual strategist at Chute Gerdeman Retail shares 11 Dos (and a few Don’ts) to help you prepare for a successful holiday season.