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loyalty programs

Loyalty Pays Off

Be on the lookout for The Event Loyalty Card to be given away at all major 2013 trade shows and placed into online orders by participating nail companies.

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Advertising in the Age of Information Overload

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Mobile Marketing Best Practices

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Monthly Memberships Mean Discounts

Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.

Stampt Your Clients

Stampt is a smartphone-based loyalty card service that rewards frequent visitors.

Pre-Selling Makes Loyal Clients

Clients who come back to redeem their pre-sold service usually purchase something else as well.

For Members Only

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

VIP Keychain Cards Have Clients Coming Back

A little keychain card can encourage client retention in a big way.

Week 3: Creating a VIP Club Creates Cachet and Cash

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Pedi-Couture Sandals

These adorable, reusable sandals are a great retail item and are perfect for encouraging repeat clients.