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men's grooming

Manicure for Men Tutorial

Victoria Elizabeth, ambassador for Tweezerman, shows men how to properly groom their nails.

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Fix Short Bitten Nails with Acrylic

Suzie Moskal takes her friend Grant's badly bitten short nails, and transforms them with acrylic into a beautiful set of nails with style.

Batman V Superman Nail Art for Men

Nailed It NZ Jessie Mills created this Batman V Superman-inspired nail art on her husband.

Cürbar Opens in San Diego

The brand new Cürbar opened March 31 in the Del Sur Town Center in San Diego. The Town Center promises an oasis of entertainment and shopping for local families, which is why Cürbar is an exceptionally family-friendly salon.

Nails at NYFW A/W2016

See the nails that rocked the runway and backstage at February's NYFW.

NYFW: INM for Woodhouse

February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.

7 Ways to Get Men Into the Salon

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Services for Dear Old Dad

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).

Troubleshooter: Matted Mani for Male Clients

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.