Close

men's grooming

NYFW: INM for Woodhouse

February 1-4 marked the second season of Fashion Week: Men’s. INM lead manicurist Gina Eppolito led her team to make men’s nails all the more fashionable.

Read more

7 Ways to Get Men Into the Salon

The number of men receiving nail services may be on the decline, but fear not: We’ve got seven tweaks to help you ease them back through the salon doors. Here are some clever ways to appeal to those elusive male clients and keep them coming back for more.

Services for Dear Old Dad

This Father’s Day, invite men into your salon with Foot Details and Man-icures they will love. These businesses prove that you can bring guys in on June 15 (and year round).  

Troubleshooter: Matted Mani for Male Clients

In this video from the NAILS Troubleshooter series, La Shaun Brown-Glenn, a U.S. business development manager and trainer for Alessandro, shows how to create a matted manicure for male clients with gel-polish.

Father’s Day Nail Services

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Mud & Suds Pedicure

The secret ingredient in this pedicure by Lotus Salon in Hawley, Pa? Beer.

Retail Boutique: Gifts for Guys

Don’t wait for Father’s Day to stock your retail boutique with cool gifts for men. Make male clients more at home by giving them a place to peruse between services, and turn your salon into a hotspot for product trends. (Your female clients will thank you too.)

Marketed-to-Men Nail Polish

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Couture for Men Color Polish line

BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.

Make It a Man's World

Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.