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Get Your Work Seen in NAILS

NAILS will be hosting a complimentary webinar on Monday, December 10, to explain exactly how you can go about being featured in the magazine.

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10 Marketing Ideas You Should Be Trying

Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.

How to Be Crowned “Best Nail Salon” in Your City

For small local businesses, being selected as “best of” in a community newspaper or magazine can increase customer loyalty, attract new clients, and secure your spot as a staple of the community, and salons are no exception.

Make a PR Push With Salon Selfies

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

How to Launch Your Product

If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact. 

Harris Shepard Beauty PR Agency Closing

Harris Shepard, founder and president of Harris Shepard Public Relations, has announced that the agency will close its doors at the end of June after 27 years.

Get PR in a Jar

My Groupon Client Retention Rate is 20%

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

Press Release Writing for the Non-PR Pro

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

Polished Featured on TV!

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision