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On My Mind: The Recession Is Over, Sort Of

A sign that lifts my spirits is that as I write this, the September issues of all of the consumer fashion magazines just came out and they are bigger than I’ve seen them in the last few years.

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In-Salon Events Build Clientele, Up Income

In this economy, nail techs have to find creative ways to do direct marketing.

How to Stretch a Buck in the Salon

Mobile nail tech Sherry Baro wasn’t sure how the economy would affect her target market — seniors and adults with disabilities. So two years ago she instituted several measures to keep supply costs low.

Week 22: An Economic Wrapup

Well folks, this is it — the final installment of The 2010 Project. We hope you’ve found some useful information in the 22 weeks we’ve been sending out this e-newsletter. From suggestive retailing tips to using downtime to your advantage, we included a little something for everyone to help grow or sustain your business in the rough economy that has plagued 2009.

Week 21: One Salon Dreams Big — And Gets a Little Help From Uncle Sam

Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.

Week 20: Thanking Your Customers for “Shopping Local”

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.

Week 19: Educate Yourself to Give You Business a Boost

With 2010 right around the corner, and New Year’s resolutions floating around your mind, what better time to rededicate yourself to new experiences in the new year? A great way to build your business is to reinvest in your greatest asset — yourself (and if you are a salon owner, your employees too). There are so many different options for continuing education. Here’s a quick refresher of where you can go to increase your knowledge.

Week 18: Do You Need to Jazz Up Your Menu?

When you look at your service menu does it stand out from the crowd? Or is it simply a list of service names (manicure, pedicure, full set) and prices? If you were to hide your logo, would your clients know that it’s your menu and not the salon’s down the street?

On My Mind: What the World Needs Now

I'm pretty excited to be almost done with the year 2009.  It has been a rough year for magazines and the beauty business.

Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science

Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.