Social Media: Your New Best Recruiting Tool

With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.
With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.
Salonch streamlines the job search process by matching beauty professionals with career openings in their area.
Good nail techs are hard to find and open positions are hard to fill, so it's important to recruit new staff with a sales-oriented approach, says consultant and writer Lisa Starr.
Courting cosmetology students to find new techs for your salon takes some effort, but in a tough recruiting environment, it makes a lot of sense.
Hearts & Stars Salon offers a referral bonus to any client who successfully refers a nail tech, stylist, or other beauty therapist.
Launched by beauty industry experts and siblings Elan and Eden Sassoon, Salon Matchmakers is a free service allowing both recruiting salons and those seeking jobs in the industry to find their perfect match online.
Staff My Salon is an online job website exclusively for the salon industry.
While you’re looking for the perfect tech, the perfect tech is looking for the perfect salon! Know what makes your salon great so you can set yourself apart from other spas. How do you advertise? What’s your reputation in town? Do you have a niche clientele? Do you pay for and attend networking events/shows/training classes? Do you offer staff team-building opportunities — even if it’s a casual get-together one night a month? What benefits do you offer?
Amy Davis recently founded NEMCEA, the Nails, Esthetics, Massage & Cosmetology Employment Agency.
“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.
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