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salon parties

Double the Fun

Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.

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Party Crashers

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Make 2010 Your Best Year Ever

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

On My Mind: Is Your Salon a Party Spot?

Here are some ideas on how to make your salon the "IT" place to party.

On the Road: Polished Nail Bar, Charlotte, N.C.

About a year ago I was visiting my mom in North Carolina. She wanted to get a pedicure so I grabbed a copy of the local monthly Skirt. There was an ad for Polished Nail Bar. We went in for services, but I didn’t call ahead and tell them I was coming. (Meaning, I was incognito — not Hannah the editor of NAILS, just Hannah the girl who was taking her mom to get a pedicure.) After our services, I introduced myself to the owner and promised to come back on an “official” visit next time.

Throw a Grand Opening Party for Your Salon

Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

On the Road: The Nail Bar, Hermosa Beach, Calif.

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Putting on a Smile

The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.

On the Road: Mani Pedi Cutie!, Hermosa Beach, Calif.

Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.

Bridal Party

According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.

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