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Pros and Cons of Instagram Hiding Visible Likes

How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.

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CND Releases Virtual Tour for Tiny Canvases Exhibit

Tiny Canvases: The Art of Nails exhibition at Oceanside Museum of Art in Oceanside, California is a first-of-its-kind exhibition, celebrating nail professionals and the nail industry alike. Today, a virtual tour of the exhibit will appear on CND and NAILS social media channels.

How to Promote Your Salon on Social Media in a Half-Hour a Day

So little time, so much to do on social media! Here’s what you should be doing daily, weekly, and monthly in order to make the best use of your time on Facebook and Instagram.

Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

An App to Make Social Media a Little Easier

I’ve run across an app that you might find helpful for posting called Buffer.

Crowdsourcing: How much do you rely on beauty influencers for education and inspiration?

This month we asked nail techs: How much do you rely on beauty influencers for education and inspiration?

Orly Color Labs Comes to L.A.

Orly has always been proud of its Los Angeles roots. The brand is now giving locals and visitors alike a chance to drop in to their storefront near L.A.’s upscale shopping mecca The Grove for a unique color experience.

How to Know If IGTV Is Right for You

Check out our FAQ below for answers to some of your top questions about using IGTV. Does it sound like a fit for your social media strategy?

Social Media: Your New Best Recruiting Tool

With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.

Free Online Workshop: How to Grow Your Nail Salon Clientele on Facebook

If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.