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Crowdsourcing: How do you deal with negative comments on your social media?

This month we asked nail techs: How do you deal with negative comments on your social media?

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Should You Run Paid Ads on Social Media?

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

Target Your Site Visitors With Facebook Ads

When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.

Crowdsourcing: Do you credit people who inspire your work?

This month we asked nail techs: Do you credit people who inspire your work? If so, how?

Online Reviews: Ask Your Faves for a Favor

Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.

On My Mind: See Yourself Here

For those of you whose goal is to get published in 2019, we just completed our first live webinar on how to get featured in NAILS Magazine, on our website, and on our social media channels. I am recapping some of the main points from our webinar here.

Beauty Pros Explore Social Media at Salon Digital Summit

Salon Digital Summit kicked off with over 300 attendees and major sponsors including OPI and CND.

Square Appointments Integrates With Social, Search

Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.

#NailOn Is Now Easier to Find

#NailOn with Holly and Mel now has dedicated social media channels.

Interview With Nail Artist Mei Kawagiri

Editorial nail artist Mei Kawagiri (@nailsbymei) discusses how to use social media as a nail tech at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.