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NAILS Brings Home Two More Maggie Awards! (That brings the total to 30!)

The NAILS website wins big at the annual awards program for best overall trade magazine site and best use of social media.

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Zoya's New Twitter Handle

Zoya has a new address on Twitter.

Win Free Polish and Press

Find out how to be featured on Self magazine's nail board on Pinterest. The magazine will also be giving away 1,250 free polishes.

Are There Nail Files in Outer Space?

NAILS’ own contributing editor Erin Snyder Dixon was one of 50 lucky @NASA Twitter followers to be selected to participate in the NASAtweetup on November 8 hosted by NASA Langley Research Center in Hampton, Va.

Tweet Talk Your Clients

The 160 characters that your salon’s Twitter profile is granted as a description can really say it all. Here are 15 salons’ self-proclaimed first impressions. How does yours stack up?

Manufacturers Abuzz with Social Networking

Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.

Social Networking for Nail Techs

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Week 4: Empty Slots in Your Book? Just Tweet It.

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

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