My advice: Find out from your clients what sites they are active on before adding these sites to your lineup. Set up your accounts across the platforms where the majority of your clients already are.
Salon owners have more control of their online reputations than you might think. Up the interaction on consumer review sites to get the most out of social networking.
At some point every salon owner is going to come face-to-face with negative online reviewers, but it does not have to be doomsday for your salon or spa.
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