youth marketing

All that Glittering Gold

From makeup to nails to perfume, Teen Vogue names ten beauty buys with a golden shimmer.

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Trend: Kid's Pedi Chairs

Children's pedicure chairs make it easier to pamper the kiddies.

Social Networking for Nail Techs

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Week 2: Guerilla Marketing: Thinking Outside Your Salon

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Summer Nail Trend: Yellow Polka Dot Finger or Toenails

Accessorize that itsy, bitsy yellow polka dot bikini with a mani or pedi that’s freckled in fun.

Cell Phone Decoration with Nail Art Pens: Dragonfly

Migi Nail Art consultant Dena Parro shows how to use the company’s nail art pens to decorate your phone.

Cell Phone Decoration with Nail Art Pens: Field of Flowers

Migi Nail Art consultant Dena Parro shows how to use the company’s nail art pens to decorate your phone.

Cell Phone Decoration with Nail Art Pens: Small Flowers

Migi Nail Art consultant Dena Parro shows how to use the company’s nail art pens to decorate your phone.

Cell Phone Decoration with Nail Art Pens: Hearts

Migi Nail Art consultant Dena Parro shows how to use the company’s nail art pens to decorate your phone.

Cell Phone Decoration with Nail Art Pens: Circles

Migi Nail Art consultant Dena Parro shows how to use the company’s nail art pens to decorate your phone.

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