Technique - Topic : marketing/promotions

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How Gel Removal Builds Your Business

January 11, 2019  | Article

Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients. 

Keywords: gel removal   marketing/promotions   product removal   removing gels  

Footlogix’s “Pamper Mom…Pamper Me!” Promotion

March 18, 2014  | Article

To continue the Mother’s Day spirit, Footlogix is running a special promotion for NAILS Magazine readers from April 1 through June 30, 2014.

Keywords: foot files   foot soaks/scrubs/masks   Footlogix   marketing/promotions   Mother's Day promotions  

Father’s Day Nail Services

June 3, 2013  | Article

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

Keywords: male clients   marketing/promotions   men's grooming  

Homing in on Hair Removal

April 12, 2013  | Article

Summer’s almost here. Are you ready for the influx of clients who will want to be waxed, tweezed, and threaded of unsightly hair in time for their beach vacations? NAILS provides the information you need to consider supplementing your menu with this easy add-on service — for this summer’s clients and beyond.

Keywords: hair removal   marketing/promotions   waxing  

Acrylics are Not Dead

June 14, 2012  | Article

With the sudden rise of brush-on gel-polish bringing many new customers into salons, it seems nail techs are seeing fewer tried-and-true acrylic customers. With new products on the market, traditional acrylic users now have more options to choose from, but there is still a seat at the manicure table for them.

Keywords: cnd   colored acrylics   Gelish   gels   marketing/promotions  

5 Nail Art Blogs Worth Bookmarking

September 16, 2011  | Article

We recommend For Your Nails Only, Painted Lady Fingers, Hey, Nice Nails!, Burgers and Nails, and 365 Days of Nail Art as worthy of an Internet bookmark. Find out why.

Keywords: blogs   consumer press   marketing/promotions   nail art  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: cnd   marketing/promotions   Premiere Orlando   tradeshows  

Double the Fun

April 20, 2011  | Article

Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.

Keywords: couples services   marketing/promotions   mommy and me manicures   Mother's Day   Mother's Day promotions  

Catch the Momentum

September 1, 2010  | Article

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

Keywords: adding new services   Business   keeping your business competitive   marketing/promotions   social media  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

What are some ideas I can use to create themed manicure and pedicure services?

May 28, 2009  | News

I would like to offer themed manicures and pedicures for my clients. I want a relaxing spa atmosphere. What are some ideas I can use to create themed services?

Keywords: adding new services   add-on services   manicures   marketing/promotions   pedicures  

Hot Stuff

May 1, 2009  | Article

Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.

Keywords: add-on services   marketing/promotions   waxing  

Nurses and Nails

September 1, 2008  | Article

Special care must be taken when performing service consultations for those in the health care industry and related fields. Turn this into a positive by marketing a healthy, natural nail regime for this client base.

Keywords: marketing/promotions   natural nail care   nurses and artificial nails  

17 Ways to Knock the Socks Off Your Winter Pedicure Clients [Literally]

July 1, 2008  | Article

Salon owners from some of the coldest parts of the U.S. and Canada offer their advice on how to coax those feet back out to enjoy satisfying winter pedicures.

Keywords: cold weather promotions   customer service   marketing/promotions   seasonal services   Signature Services  

The Coaching Chronicles: Installment #2, Add-on Services and Referrals

June 1, 2008  | Article

In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.

Keywords: add-on services   blogs   building your clientele   marketing/promotions   networking  
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