A new e-book titled The Enlightened Tech: An Indispensable Guide to Clarifying Nail Service Terminology is available on the NSI website to help nail technicians across the globe. Set up in dictionary form, the e-book contains numerous nail service terms that are used in the professional beauty industry with corresponding definitions that are clear and to-the-point. Like their previous e-book, Building Your Clientele in 6-9 Months, NSI is making the book available — free of charge — to any professional nail technician who is registered on its website www.nsinails.com.
“I set out in creating this e-book when I noticed how many confusing terms were being thrown about the nail industry. I thought, ‘If those of us in the industry are puzzled, imagine how the poor clients feel!’ This is our attempt at clarification,” says Jessie Burkhardt, director of marketing and communications. With new categories of products, new techniques, and a new generation of technicians changing the way we talk about nail services, the idea was to create a guide to nail service terms that are used on a regular basis, like “hard gel” or “gel polish”. The company hopes that offering this free material will show their commitment to providing the highest level of education for nail technicians.