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Building a Brand

Building a Brand

by Staff

They had the best reviews, and they accept American Express, which is important to me, because those guests have spending power,” she says. “We have some high-ticket services, including a $2,800 extension service. When clients pay for that with their American Express card, they can gain points and have the flexibility to pay for it in monthly payments.”

Paving Her Own Way

by Staff

Dominique DiBenedetto opened Aura Hair Co. in Boynton Beach, Florida, after years of experience in other salon environments. She knew exactly what she didn’t want to do and that her employees would always come first. DiBenedetto is thriving and continues to grow with tech tools, including AI, Vagaro, and access to support from American Express.

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