In vibrant times where individuality is celebrated, the world of nail art has become a playground of creativity, with millions worldwide showcasing their design and styles on social media platforms like TikTok and Instagram. 

Just in time for the wedding season, new insights from beauty and wellness marketplace Fresha have pinpointed the latest must-have nail designs for wedding guests and brides in 2024.

The research analyzed video and view counts for common manicure trends on TikTok, the number of hashtags on Instagram and overall social media engagement to reveal which proved the most popular. 

Image by Yana from Pixabay

Image by Yana from Pixabay

Top Ten Wedding Nail Trends of 2024

  1. Long Nails: Long nails have emerged as the most popular trend, gaining an impressive 11,287,446 combined views and posts across TikTok and Instagram. From unique designs to vibrant colors, long nails offer endless possibilities for personal expression. This is also particularly interesting given that shorter nail shapes proved popular last year.  
  2. French Manicure: The timeless elegance of French manicured nails continues to capture hearts worldwide, with 9,406,341 combined views and posts showing off this iconic style. This appeal speaks volumes about the iconic charm of French manicures, seamlessly blending sophistication with simplicity. 
  3. Short Nails: Embracing minimalism and functionality, short nails have reached 6,338,707 combined social media views and posts, proving that less is indeed more for some. Short nails are without a doubt back in fashion, which is great news for those who prefer low maintenance manicures.
  4. Almond Nails: Known for their flattering shape and versatility, almond nails have gained 4,182,041 combined views and posts on Instagram and TikTok, highlighting the charm of this feminine style. 
  5. Square Nails: With 3,118,309 combined Instagram and TikTok views and posts, square nails make a bold statement with their clean shapes and sharp look. Their viral presence on social media platforms reflects their appeal among those seeking a chic and modern nail look. 
  6. Chrome Nails: Adding a touch of edge, chrome nails have a total of 2,750,114 social media views and posts, shimmering their way into the hearts of manicure enthusiasts worldwide. The allure of chrome nails offers a high-shine finish that effortlessly elevates any manicure to red-carpet status.
  7. Green Nails: Making a vibrant splash on social media, green nails have gained 1,736,528 combined views and posts, embracing nature's hues just in time for spring. 
  8. BIAB Nails: Offering durability and flexibility, BIAB (Builder In A Bottle) nails have captured the attention of 1,578,756 combined viewers and posters on Instagram and TikTok, providing a long-lasting solution for flawless manicures. Their strong presence on social media platforms shows their growing popularity among those seeking a healthy and long-lasting manicure option. 
  9. Pastel Nails: Embracing soft, muted tones, pastel nails have gained 955,785 combined views and posts, offering a delicate and feminine touch to any manicure. Pastel nails reflect their timeless appeal and versatility in complementing a wide range of styles and aesthetics.
  10. 3D Nails: Pushing the boundaries of nail art, 3D nails have amassed 835,654 combined views and posts, showcasing intricate designs that add depth and dimension to any manicure. Despite their niche appeal, 3D nails offer a unique and eye-catching look that continues to captivate audiences both on social media and in search queries. 

“The research not only unveils the hottest nail trends of the year but also offers fascinating insights into the ever-changing beauty industry. It's clear that nail art isn't just a trend—it's a vibrant form of self-expression that continues to push boundaries and inspire creativity. As we analyze the data, we see how each trend reflects the dynamic tastes and preferences of beauty enthusiasts worldwide. From classic French manicures to daring 3D nail art, the nail industry is a testament to the endless possibilities for personal style. We hope to empower all to explore new trends and express themselves through their manicures!” 

— Spokesperson, Fresha

For more information, please visit beauty and wellness marketplace Fresha at wwwFresha.com. 

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