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Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
After a successful career in strategic M&A (Mergers and Acquisitions) and working for a Fortune 500 company, Amit Shah decided to pursue franchise ownership and open a nail salon.
Nails were clean and impeccably groomed. Very little nail art but powerful polish shades to match the sophistication of the fashion.
Romantic goth hairstyles are trending for 2026, and these Sebastian Professional artists have long anticipated the look.
What trended on Instagram in 2025 is a peek into what matters to the industry and to nail techs.
The return of the deep French is a trend with staying power.
A federal initiative aimed at studying chemical exposure in nail salons has ended due to staffing and budget changes. Here’s what the project set out to do—and what its conclusion means for salon professionals.
Looking for a healthy salon job? Watch for these red flags in listings, interviews, and salon culture to avoid a toxic environment and find the right fit.
It was a minute ago, but we love reliving the energy, glam, and star power from the North American Hairstyling Awards 2025 red carpet with these videos capturing standout moments and beauty pros in the spotlight.
The US is not just the largest wellness economy, it’s one of the fastest-growing ones. American consumers are spending more than $6,000 per person annually on wellness. Here are some trends we're paying attention to right now.
After spending 2024 commemorating 100 years of MODERN SALON, we head into 2025. Here are some of the important topics we’ll focus on in the coming year.
In our salon community, always a giving group, stylists are offering free services to those most affected. If you are wondering how you can help, here are some fact-checked ways to be of service and offer your support.
For those clients concerned about exposure from UV lamps, the Sun Patch might be a solution. Sun Patches are waterproof, reusable (up to 10 wears) block 98% of UVA/UVB rays, and maintain their UPF 50+ rating all day long.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Investing money into your business to foster growth just got easier with the launch of Genius Loans, fast, flexible financing through GlossGenius.
After a stylist and salon owner in Traverse City, Michigan, stated that her salon would not accept clients who are gender non-conforming, the team at Jack Winn Pro severed ties and came out against this position.
In this MODERN EXCLUSIVE video interview, we speak with Christina Russell, CEO of Sola Salons, about the growth of the salon suite model of employment and how independent salon professionals can continue to thrive even during times of economic uncertainty.
Shelby Bettencourt, a stylist, salon owner, podcast host, and breathwork facilitator, will be presenting at MODERN SALON's Independent Bootcamp in Miami on May 22 on the topic of boundaries and how to communicate them clearly to help others understand our needs and limits. In this short video interview, Bettencourt gives us a sneak preview to her presentation.
