
What Your Clients Decide in the First Ten Seconds
The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures.

Photo: Daphne Youree
KISS
For Christian Cowan’s Spring/Summer 2027 collection, the designer drew inspiration from classic feminine silhouettes, reimagined with a cool edge and unexpected textures. Bringing a vintage woman into the modern day, the collection’s color palette is grounded in neutrals and black, punctuated by bold pops of purple, yellow, and red.

Photo: Daphne Youree
KISS
Lead manicurist Gina Edwardssays, “She’s captivating, confident, and completely in tune with who she is and what she wants. The look is moody and mysterious with a dark twist - feminine, powerful, and a little unexpected.”

Photo: Daphne Youree
KISS
HOW TO GET THE LOOK:
Magnetic and chrome nails are two of the hottest trends, adding a fun, fashion-forward twist. Recreate the standout nail looks from Christian Cowan’s show in minutes with Dulcet from the Kiss Core Collection for a classic look, Dive from the Kiss Glam Collection for a chrome finish, or Fangtastic from the Kiss Halloween Collection for a magnetic effect.
HOW GINA EDWARDS CREATED THE CUSTOM-DESIGNED RUNWAY LOOK:

The research on ambient scent in service businesses is real, but more modest than the people selling it tend to admit.
Sponsored by Aura House

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

For Halloween, Sam Villa ArTeam's Ellen Devine creates witchy vibes with her Maleficent look.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

The anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

MelodySusie is celebrating its 17th anniversary. It is a time to celebrate another year of growth, another year of innovation, and another chapter of the journey we've shared with nail lovers around the world. From first-time nail enthusiasts and bold creators to professionals turning passion into a career, we’re grateful for every person and community who has made nail artistry their own.
Sponsored by MelodySusie

Join us in congratulating this year's list of hardworking, game-changing individuals.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.