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SEARCHThe anniversary campaign includes a proposed French Manicure Day and submission of the original French Manicure Kit for consideration by the Smithsonian's Personal Care and Cosmetics Collection.
This year marks the 50th anniversary of the French Manicure, one of the most recognizable beauty innovations of the modern era. To commemorate the milestone, ORLY (the company founded by Jeff Pink, the first American manufacturer to package coordinated polishes under the name “French manicure”) is leading a celebration honoring the manicure's enduring influence on fashion, beauty and culture.
According to a press release from ORLY, the French Manicure was developed in 1976 and quickly became synonymous with timeless elegance. Its clean, natural aesthetic soon appeared on international fashion runways before evolving into one of the world's most enduring and universally recognized beauty looks.
To commemorate the 50th anniversary, ORLY is leading several initiatives recognizing the French Manicure's lasting place in American beauty history, including:
"What began as a simple solution for Hollywood became something far greater than I ever imagined," said Jeff Pink, founder of ORLY and creator of the French Manicure. "Seeing the French Manicure embraced by generations of people around the world has been one of the greatest privileges of my career. Fifty years later, I'm humbled that it continues to inspire confidence, creativity and timeless style."
Few beauty innovations have achieved the longevity or cultural significance of the French Manicure. Its influence extends far beyond salons, shaping runway beauty, bridal traditions, editorial imagery and everyday self-expression while inspiring countless reinterpretations across generations.
"This anniversary is about preserving beauty history," said Chief Operating Officer Tal Pink "The French Manicure is part of the broader story of American innovation, fashion and culture. Our hope is to honor not only its origins, but also the artists, nail professionals and consumers who have kept it relevant for fifty years."
Throughout the anniversary, ORLY will partner with members of the beauty, fashion and museum communities to celebrate the French Manicure's remarkable legacy while inspiring the next generation of creativity.
ABOUT ORLY
Founded in Los Angeles in 1975, ORLY® has led the professional nail care industry for five decades with trendsetting color, clean beauty innovation, and salon-grade performance. The brand was born on Hollywood film sets, where founder Jeff Pink created The Natural Nail Look to help actresses quickly switch between wardrobe changes – an iconic innovation that soon became the world-famous Original French Manicure®. From there, ORLY cemented its status as a beauty pioneer, trusted by nail pros and beloved by beauty obsessives alike. Still made in LA, ORLY’s cruelty-free, vegan formulas span its award-winning lines: Pro Lacquer, GELFX, Builder in a Bottle, Breathable 1-Step Color, and more – empowering fearless self-expression while supporting natural nail health.
For more information, visit www.ORLYBeauty.com | @ORLY
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