How do you handle sore subjects with clients? See how Jesse Linares keeps client relationships top of mind when dealing with topics like price increases and lateness.
The voice of experience is always valuable. We asked Chloe Nelson, lead manicurist and coordinator for the Woodhouse Spas, to share some short answer to some very basic nail business questions. They include must-know skills, to pricing strategies, and even what's trending.
There is a tremendous amount of money to be made in feet. Here are some ideas for getting your creative marketing juices flowing and some suggestions for how-to find the feet.
Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.
Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.
Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.
At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
Tracy Vinson @mobilemanicurist helps nail technicians get on the right path with their business by looking at service prices and how to add value to every appointment.
Vinson, the creator of "Bankrupt to Booked Up" will join NAILS for a free webinar on business-building for nail techs. Here, Vinson talks to NAILS about how she started out as the Mobile Manicurist and quickly built a clientele.
This online education platform will provide vital tools for both professionals and hobbyists seeking accredited experience, and allow students to professionalize their creativity.
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