“If a guest mentions something that would make her happy, we will go out of our way to do it,” says Fiona Tolunay, co-owner of Houston’s Vanity Salon.
by Beth Livesay
This month we asked nail techs: How do you feel about integrating CBD products and services into your salon menu?
by Sarah Waite
Check out our FAQ below for answers to some of your top questions about using IGTV. Does it sound like a fit for your social media strategy?
Zano Salons co-owner Nick Provenzano didn’t feel the salon was capturing as much bridal business as it should. After months of research, Zano launched Bridal to Go.
This month we asked nail techs: How do you introduce clients to new product lines?
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by Michelle Pratt
We polled women ages 18-59 to find out what foot conditions gave them the most aggravation. Read their answers to learn how you can position yourself as a solution to these common foot frustrations.
Habib Salo and Tracey Reierson of Young Nails discuss how to create a pricing structure for your services.
by Janet McCormick
Learn techniques to raise the ceiling on how much you can earn per appointment. Introducing upsells, passive services, and treatment series can boost your profitability.
If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.
This month we asked nail techs: How do you deal with negative comments on your social media?
Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.
by Stephanie Mitchell
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
Omagi Salon and Spa offers clients and staff members significant incentives to pre-book.
Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.