by Beth Livesay
This month we asked nail techs: How do you deal with negative comments on your social media?
Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.
by Stephanie Mitchell
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
Omagi Salon and Spa offers clients and staff members significant incentives to pre-book.
Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.
Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.
Winnie Huang demonstrates a black and white marble nail art design.
Scent is often overlooked, but it can create powerful associations in the memory. Appealing to clients’ sense of smell is a great way to keep them coming back.
by Victoria Thomas
Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients.
Salon Digital Summit kicked off with over 300 attendees and major sponsors including OPI and CND.
Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.
At Ouidad Salon by Chadwick and Igor, clients are given the opportunity to beautify their car while they beautify themselves.
Everyone wants to be able to take perfect nail photos, but if you don’t have the ideal setup, you might need a little help making your images pop.
Learn how to enter NAILS Magazine's holiday giveaway for a chance to win hundreds of dollars in gifts from your favorite brands!