Building Clientele - NAILS Magazine

Business

Understanding SEO and How to Leverage It

Boosting your SEO so your salon lands on Page One of Google's search results can make a world of difference to the number of new clients you lure in. Imaginal Marketing's Lauren Bakos walks you through the basics.

Business

The Road to Independence

by Staff

Learn from those who just recently went independent, as well as those who have been doing it for years, what it’s REALLY like to take the leap to becoming an independent salon professional.

Business

Nail Techs Offer Advice to Newly-Licensed Nail Professionals

by Staff

To the question, "What is one piece of advice you'd give to someone who is just starting out and newly-licensed?" there were many great responses.

Business

Do This Every Day Before You See Your First Client

by Staff

This recommendation will help you look at your nail business with fresh eyes

Business

How to Use TikTok to Grow Your Brand

by Staff

Alana Biagioli — Brand Partnerships Manager, Beauty, TikTok — presented during Aveda Congress about how to use the platform and what’s trending in the HairTok subculture.

Business

Building a Brand Through Social Media

by Staff

At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.

Business

WEBINAR: Are You Pricing Your Services Properly?

by Staff

Tracy Vinson @mobilemanicurist helps nail technicians get on the right path with their business by looking at service prices and how to add value to every appointment.

Industry News

The Mobile Manicurist: An Interview with Tracy Vinson

by Staff

Vinson, the creator of "Bankrupt to Booked Up" will join NAILS for a free webinar on business-building for nail techs. Here, Vinson talks to NAILS about how she started out as the Mobile Manicurist and quickly built a clientele.

Artistic Director Kanae Yagi, Japanese Nail Association (JNA) certified educator and master nail...

Industry News

Vanity Projects Institute: The Next Level in Online Nail Artistry Education

by Staff

This online education platform will provide vital tools for both professionals and hobbyists seeking accredited experience, and allow students to professionalize their creativity.

Business

Nail Technicians Make Great Brow Artists

by Staff

They have the attention to detail, their clients already trust them, and adding brows to the nail service ticket can sometimes double it.

Business

Using Influencer Marketing to Bring in New Clients and Build Your Brand

by Brent Scott

If you can build a small yet dedicated following on social media, you could become a “micro influencer,” gaining exposure, growing your clientele, and building your brand.

Business

Use Free Facebook Marketplace Ads to Gain New Salon Clients

by Jill Wright

Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?

Nail Design

Nail Artist Insider: 5 Tips to Working With Celebrities

by Maggie Mulhern

Julie Kandalec is the real deal in the nail world. She has done just about everything as a celebrity manicurist including fashion week, editorial and advertising campaigns and red carpet. Here she gives her top tips on working with celebrities as well as some of her favorite (and not so favorite) moments in her 20 year journey.

Joanne Sorbello and Armani Je'ton create beautiful nail art!

Nail Design

Livin' the Dream: The Nail Artists' Journey

by Maggie Mulhern

Joanne Sorbello and Armani Je'ton share details, tips and the behind the scenes scoop about their journey to success.

In partnership with LeChat

What Do CBD Pedicures Feel Like and What Are the Benefits?

by Katherine Fleming

CBD products have become popular as a natural way to relieve pain, increase wellness, and promote relaxation. These products have many health benefits and are ideal for a salon or spa setting, but it’s important to understand the product before you begin offering it in your salon.

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