by Beth Livesay
This month we asked nail techs: How do you introduce clients to new product lines?
by Michelle Pratt
We polled women ages 18-59 to find out what foot conditions gave them the most aggravation. Read their answers to learn how you can position yourself as a solution to these common foot frustrations.
Habib Salo and Tracey Reierson of Young Nails discuss how to create a pricing structure for your services.
by Janet McCormick
Learn techniques to raise the ceiling on how much you can earn per appointment. Introducing upsells, passive services, and treatment series can boost your profitability.
If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.
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This month we asked nail techs: How do you deal with negative comments on your social media?
Habib Salo discusses a DM he received from a customer about not being able to build a clientele, and the things you should actually do to turn things around.
by Stephanie Mitchell
A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.
When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.
Omagi Salon and Spa offers clients and staff members significant incentives to pre-book.
Woodbury, N.Y.’s ID Salon invites its staff and clients to take photos of things in and around the salon that they find inspiring and the salon chooses their favorites to make into cards.
Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.
Winnie Huang demonstrates a black and white marble nail art design.
Scent is often overlooked, but it can create powerful associations in the memory. Appealing to clients’ sense of smell is a great way to keep them coming back.
by Victoria Thomas
Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients.